Future.
We are investing in our vision for the future - one that nourishes people through the distribution of simple, good-for-you products that enhance wellness.
Simple.
We're a lean, dedicated team that believes deeply in transparency and accessibility.
Founding Partner
Greer Tessler
Greer brings a background in strategic partnerships, business acceleration, and innovative marketing to the fund's mission for better-for-you foods. Prior to Simple Food Ventures she served as a business development manager at the design and tehnology agency Beyond, where she sold and managed projects worth +$1M for national grocery chain Albertsons Companies, Inc. She also spent 5 years with the advisory firm MediaLink where her work with grocery started.
Partner
Luke Goldstein
Luke has nine years of experience in the consumer space as an operator, an advisor and an investor. Prior to joining SFV, he started two venture-backed CPG companies and ran them for a span of five years as acting CEO. Luke has extensive experience guiding consumer start-ups through financial planning and analysis, corporate strategy, financial strategy and market positioning. His background as an operator brings a different perspective to SFV, and he is passionate about using it to help guide the next generation of BFY brands.
